On Friday 21st November, our group had a class meeting in which we gave presentations, tasted coffee and discussed topics such as ethical sourcing and fair trade practices that are employed by Starbucks. Here are some pictures of the different groups and their presentations.
Group 1 consisted of Katelyn, Lauren and Magda.
Here they were discussing Starbucks shared planet.
Here, they talked about the Starbucks coffee quality team.
Group 2 was made up of Sonny and Gloria.
They talked about ethical sourcing...
...and the work done by the Starbucks Coffee Trading Company.
Group 3 had Tony, Kris and Kristy.
Here they are talking about aged coffee and the decaffination process.
They also discussed Starbucks' Fair Trade practices.
Leading the class in coffee tasting.
Here we can see Mike and Stacy leading the class discussion.
Since 1997, the musical partners (employees) of the Starbucks Chorus haveraised more than $350,000 for local charities, performing coffee-inspired twists on holiday tunes such as “I’m Dreaming of a Tall Latte” and “Walking in a Coffee Wonderland.”
Since 1985, Christmas Blend has been part of Starbucks holiday tradition. Its magic comes from rare Sumatran beans that have been aged three to five years.
Starbucks is named after the first mate inHerman Melville's Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology.
Starbucks Porto Chino (Bangkok, Thailand): We love a good Starbucks drive-through, and this may just rival the urban container Starbucks drive-throughs in the U.S. The first drive-through Starbucks in Thailand (and the first Starbucks in Asia to receive a gold LEED certification for its environmentally friendly practices), the Porto Chino drive-through takes a modernist approach to the traditional Starbucks store. At the end of 2012, the number of Starbucks planned for Thailand numbered at 154 -- but this just may be the coolest one there.
Starbucks Cineleisure Orchard (Singapore): This gorgeous Starbucks is located in a mall -- would you believe it? The newly opened Starbucks location has all of the decor you'd expect from a Starbucks and we can't get enough of it. Bonus? It's open 24 hours a day.
"Starboxer," USS Boxer (California): Cruise ship Starbucks are so yesterday. Introducing the newest floating Starbucks aboard the USS Boxer, a navy warship, called the "Starboxer." It's a fully functioning coffee shop with trained baristas and the Starbucks signature drinks, but all earnings from the Starbucks location go to the Boxer's Morale, Welfare, and Recreation Fund. (Of course, Starbucks coffee has been served on navy ships since 2011, The Huffington Post points out, aboard the USS Carl Vinson.)
Evolution Fresh™ Juice Bottled Beverages
When it comes to juice, freshly squeezed and cold-pressed fruits and vegetables can provide delicious flavor and nutrition in every sip. But like picking an orange from the highest branch, attaining freshness like this is not easy.
Evolution Fresh is one of the few major juiceries left in the industry that still peels, squeezes, and presses its own raw fruits and vegetables. After cold pressing and squeezing the fruits and vegetables, an innovative technology called high pressure processing (HPP) retains more of the flavors, vitamins and nutrients of raw fruits and vegetables without the use of heat. Through this, Evolution Fresh offers accessibility and convenience of fresh‐picked, nutritious and delicious juices.
I apologize to Aaron, Joe, and Erik as I do not have pictures of your presentation
Arron, Joe, and Erik taught us about Starbucks Shared Planet & Building Relationships with Producers
Starbucks Shared Planet is our commitment to do business in ways that are good for people and the planet
To reduce our own environmental footprint and fight climate change
To give back to the neighborhoods and communities we are part of
The first LEED certified store in Seattle at 1st and Pike has been designed and built with many environmentally smart features
Building Relationships with Producers
Farms are measures in hectares - 1 hectares is 2.5 Acres
Small Farm 12 Hectares or Less
Medium Farm 12 -50 hectares
Large Farm Greater than 50 hectares
the majority of the world's coffee supply is grown on smallholder farms that are roughly 2-5 hectares producing 450 - 900 kg of coffee beans
Cooperatives vary in size and can include 100 - 15,000 farms generally centered around a mill or processing facility.
Estates combine both farming and processing
Exporters are independent organizations that buy coffee from smallholder farms
Jackie, Lauren, Bishoy taught us about Ethical Sourcing
Ethically sourced and responsible grown coffee means we help ensure:
Transparency, Good Labor Standards and Low Environmental Impact
Components of Ethical Sourcing
1. Pay premium prices that high quality arabica coffee deserves
2. Help to provide access to affordable credit
3. Establish guidelines: C.A.F.E. Practices
Product Quality Social Responsibility
+ = Responsibly Grown, Ethically Traded Coffee
4. Focus on "Organic" and Certified Organic"
5. Partner with Conservation International (CI)
Eric, Gregg, Jonathan taught us about Fair Trade, Farmer Support Centers, Social Projects
Fair Trade certification is to empower the smallholder farmers belonging to cooperative to invest in there farms and communities
Starbucks is the largest buyer of Fair Trade Certified Coffee in the world
And Mocha's berry, from Arabia pure,
In small fine china cups, came in at last;
Gold cups of filigree, made to secure
the hand from burning, underneath them placed.
Cloves, cinnamon, and saffron, too, were boiled
up with the Coffee, which, I think, they spoiled.
Washed Processing: This method relies heavily on the use of water. This is especially true during fermentation, when the sticky mucilage is dissolved into large tanks, resulting in a cleaner bean and a more acidic flavor in the cup. In essence, fermentation increases the acidity in the coffee, which is why Latin American coffee (much of it washed processed) is often noted for its pronounced acidity
Semi-Washed Processing: The semi-washed is often associated with the coffees of Indonesia. Partial drying and no fermentation impart semi-washed coffees with herbal, earthy flavors and big body.
Natural Processing: What's unique about this method is the absence of water. In natural (or dry) processing, the fruit of the cherry is allowed to dry right of the bean, which is why the coffees processed this way taste so much of the fruit. Brazil, Yemen and Ethiopia use natural processing.
Sorting and Bagging
All green coffee is sorted by color and density, either by hand of machine.
Density means quality
Beans that don't meet a certain weight are discarded as defective.
The labor involved in sorting differs by country and the coffee infrastructure that exists in the particular growing region.
After final sorting, coffee is bagged and weighed, and the bags are sewn shut.
Beans are bagged in the burlap sacks that will vary in weight.