Origins of the Bean By Sherry White

We Meet Again, November 7th, 2013

We got together today to share the knowledge we gained from our projects…………………….

      Bishoy, Lauren, and Jackie Told us about Latin America

        Guatemala is the eight-largest coffee producer in the world

        There are 90,000 coffee farms in Guatemala,

        61,200 are small.

        The name Guatemala means Land Of Trees in the

        Mayan Toltec language

        2009 Starbucks opened a support center in Costa Rica

        Coffee from the Antigua region is grown at altitudes above 

        (1524 meters) 5000 feet

        Costa Rica has a micro climate

        We learned that the coffee trees need shade. 

        The trees are from Australia & have been there for

        100 years.

        Aaron, Joe, and Eric Told us about Elevation

        Coffee grows bigger & faster in lower elevation

        Arabic plants bear fruit once or twice a year depending 

        on rainfall.

        Arabic beans thrive at the highest elevations.

        The cooler evenings slow down the maturation of the 

        coffee cherries, allowing the flavors to develop.

        Less oxygen the more dense the bean, richer the flavor.

        1000-1200 Meters - Extra Prime Washed

        1200-1300 Meters - Semi Hard Beans

        1350-1600 Meters - Hard Beans

        1600 Meters - Strictly Hard Bean

        Eric, Greg Told us about Africa / Arabia

         Coffees from this region often have floral and 

         citrus characteristics.

         Ethiopia is the place where man first experienced

         coffee's magic.

         Twice a year, workers harvest coffee beans grown

         the slopes that were first farmed by there ancestors.

         Kenya is located close to the equator that to 

         experiences both hemispheres' seasons.

         An elaborate coffee ceremony, which includes roasting,

         grinding and brewing the coffee, is still a staple of the

         social life today.

         Amarilis, Jonathan Told us about Asia / Pacific

         The mystery and fantasy of Indonesia are perhaps best

         represented by one of it's oldest inhabitants, the 

         Komodo Dragon.

         Sumatra is the most popular single origin coffee

         2009 Indonesia produced 1406 million lbs of coffee.

         Most coffees that are bought from this region are

         processed using the semi-washed method.

         Known for its full body and spicy flavors.

The Prohibition of Coffee Drinking

In 1675, fearing potential political unrest, Charles the second issues a proclamation closing down the coffee houses.  He already had support of the Woman of London, who in a strongly worded and lewd petition, claimed that it made the man inactive, spending too much time and money away from the home, as a result of which the 'entire race was in danger of extinction".  At that time women where not allowed in the coffee houses.

One of The First Steps is Learning How and Where We Taste

STARBUCKS WITH AN EXTRA SHOT OF HISTORY

Starbucks coffee transformed the way people think about coffee today. It took the love for brewed coffee and brought it home for people to share. The turning point was in 1987 when Howard Schultz took over Starbucks and opened stores in others states and Canada, then giving Starbucks 17 different locations. This paved the way to having Starbucks coffee houses on every street corner across the United States and other Countries. Starbucks also added to the pop culture dictionary with coined phrases such as barista, tall, venti, grande, double shot, half-caf, mocha, latta. By 1995 Starbucks had 677 different locations across the United States and Canada. They started serving Frappuccino blended drinks, yet again adding to the list of new words to the pop culture dictionary. Starting in 1994 Starbucks added to the ease of getting your caffine fix by establishing drive-thru stores. If it wasn't for Howard Schultz and his vision of making a coffee house culture in the United States we would not have such caffeine fulled society. 

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DID YOU KNOW?

Starbucks the world’s top coffee retailer.In fact I’m personally not a fan of Starbucks because of their self-service system. Anyways losing me as a customer, doesn’t effect their success in market that much. Starbucks is the largest coffeehouse company in the world, with 19,555 stores in 58 countries, including 12,811 in the United States, 1,248 in Canada, 965 in Japan, 766 in Great Britain, 580 in China and 420 in South Korea. You can’t trust these numbers because they are opening nearly 5 stores everyday. So better don’t try to find correct numbers. Their coffeehouse chain based in Seattle, Washington. Their main product is coffee as you know and even just with drinks, their sales number are better than Mcdonald’s food chain. Over the last 30 years their logo has changed 3 times while keeping the original Starbucks theme. If you are a fan of Starbucks, you would like to know these rare facts about them. Here are 10 Most Interesting Facts About Starbucks …

10 – New Stores Everyday

Starbucks Store

Starbucks has added an average of two stores on a daily basis since 1987.

09 – More Than 137,000 employees

Starbucks Employees

Starbucks had 137,000 employees or “partners” as they call them in 2010. This is twice the population of Greenland.

08 – Starbucks Drinks

Starbucks Drinks

There are over 87,000 possible drink combinations at Starbucks

07 – Trenta Coffee

Trenta Coffee

The Trenta is slightly bigger than your stomach with the capacity to hold 916 milliliters. The stomach on average has a capacity of 900 ml.

06 – Caffeine Level

Redbull

A Starbucks grande coffee has 320 milligrams of caffeine, over four times the amount of caffeine in a Red Bull.

05 – Cinnamon Chip Scone

Cinnamon Chip Scone

The Starbucks cinnamon chip scone has more calories than a McDonald’s quarter pounder with 480 calories.

04 – Healthcare Insurance

Healthcare Insurance

At $300 million Starbucks spends more on healthcare insurance for its employees than on coffee beans. They offer health insurance to all employees including part-time.

03 – Starbucks Milk Usage

Milk Usage

Starbucks uses over 93 million gallons of milk per year, enough to fill 155 Olympic-sized swimming pools.

02 – Paper Cups

Paper Cups

Starbucks uses 2.3 billion paper cups per year.

01 – Customer Per Week

Starbucks Customers

They currently serve 40 million customers a week.

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Happy Halloween

Coffee Masters On The Journey Again

On October 17th 2013:

        The second Coffee Master Class Began, 10 People coming together to learn about all aspects of Coffee.

Jackie Mingin
Lauren Justice
Bishoy Kolta
Amarilis Restityo
Eric Felipe
Greg Szczecinski
Jonathan Akarman
Aaron Lawson
Joe Price
Eric Kuessner

Lead by the 3 Coffee Master Mentors:

Mike Penna
Mark Ormsbee
Stacey Carpenito

Together thru projects, road trips, and sharing of knowledge a new journey begins...............................

7 Last 10 Feet Video

A Cup A Day Could Keep The Doctor Away...

"Other recent studies have linked moderate coffee drinking — the equivalent of three or four 5-ounce cups of coffee a day or a single venti-size Starbucks — with more specific advantages: a reduction in the risk of developing Type 2 diabetes, basal cell carcinoma (the most common skin cancer), prostate cancer, oral cancer and breast cancer recurrence..."

Click the link below to check out this health related article on coffee!

(Link Below)

  NY Times - This Is Your Brain on Coffee

(Thanks To Mark Ormsbee for the Article!)

-Jordan

Liquid Gold...

On Tuesday, June 10, 2013, Mark Ormsbee (Licensed Starbucks District Manager/Coffee Master) & Stacey Carpenito (Licensed Starbucks Brand Champion/Coffee Master) toured locations for HMSHost on the New Jersey Turnpike in the NJ Mid-Region.  Alongside Mark & Stacey were Tuan Tran & Henry Klien (Starbucks National Executive Account Representatives) as well as Krista Kondravy & Shari Eaton (Starbucks Regional Directors).

The tour started at Richard Stockton Travel Plaza where the group met up to discuss the days agenda and wake up to a coffee tasting fascillitated by Jordan Alejandro.  The coffee picked for this special occasion was the rare Panama Geisha Auromar, only the third time Starbucks has ever carried this varietal.  Only 790 reserve bags were available on the Starbucks website and they sold out in hours.  The Geisha varietal originated in the small town of Gesha, Ethiopia and was spread across eastern Africa into Kenya.  The varietal made it's way into Latin America succesfully growing in Costa Rica and later in Guatemala.  Only in the last 50 years, the discovery of the Volcan Baru region in Panama was the perfect place for the Geisha varietal to strive and reach the pinnacle of it's flavor potential.  The complexity in the cup opened the eyes of our Starbucks visitors at Richard Stockton that tuesday morning.  Distinct flavors of mango and papaya with a bergamot finish as the coffee cooled down, the aroma was extremely unique and like no other coffee we have tasted through out our coffee journeys.  Starbucks warned us not to pair this coffee and simply "enjoy alone", it also noted that the coffee is extremely complex and changes flavor profiles as it cools down, pay attention to how the coffee develops with every sip.  The group was very appreciative over the coffee tasting that was hosted for them and it was our way of showing a warm welcome to our Starbucks & HMSHost team.

The rest of the tour went exceptionally well, and the team was very pleased to see the locations operating to their fullest potential.

Thanks to Mark & Stacey!

Special Thanks to Tuan, Krista, Shari, & Henry!

-Jordan

The Philosophy Of the Roast...

On May 21st, the Coffee Master Journey team took a trip to York, Pennsylvania to visit the Starbucks Roasting Plant.  After our visit, we now understand the technicality that goes into the transportation of our products and the roasting process.  Getting to see the operation first hand was eye opening to all of us future Coffee Masters, and being able to walk in a room with 10,000,000 pounds of coffee was unbelievable.  A special thanks to Mark Ormsbee (Licensed District Manager/Coffee Master) and Allyson Kern (York Roasting Plant) for coordinating the tour for our team and William Brent for giving us an unforgettable tour of the York Roasting Plant.

The York Roasting Plant was built in 1995 with the addition of the Green Bean Warehouse in 2001.  Producing 50 blends of coffee including Seattle's best, the York Roasting Plant roasts 2 million pounds of coffee a week, while processing 65,000 order picks/day on average.

The magnitude of this room was incredible.  Burlap sacks were stacked far above our heads and went on in rows as far as the eyes could see.  It was such an experience to walk through the isles of the green coffee room, reading the bags labeled from all their origins, and touching the green coffee that fell from the bags.

The operation at the plant was extremely impressive.  Knowing they ship to 2,500 locations really opened our mind to the complexity of their function and how much precision goes into their work everyday.

(Left-Right: Manfred, Mike, Stacey)

(Mark Ormsbee: Starbucks District Manager/Coffee Master)

(Mike Penna: Company Operated Starbucks Store Manager/Coffee Master in NYC)

(Left-Right: Manny, Stacey, Mike)

(Left-Right: Jordan, Maykol, Roberto)

(Stacey Carpenito: Licensed Starbucks Brand Champion/Coffee Master)

(Summer 2 Promo Coffee: Kati Kati Blend)

(Pictures inside York Roasting Plant)

(Left-Right: Manfred, Roberto, Mike, Stacey, Jordan, Jay, Julie, Maykol)

We had an incredible day at the York Roasting Plant and plan to share our stories with our teams when we return.  The experience was unforgettable and we thank the Staff at the York Roasting Plant greatly for allowing us to tour their facility.

Thanks to Stacey, Jay, and Mike for providing transportation for everyone to the plant.

Special thanks to Mark Ormsbee & Allyson Kern for organizing our trip.

Special thanks to William Brent for being our tour guide for the day, your knowledge was very impressive and we greatly appreciate the time you took to teach us about the operations of the plant and to answer all of our questions.  

Thanks to all for creating a day we will never forget!

Our next class will be in July due to scheduling conflicts, we will have a conference call on June 13th at 12pm to discuss our projects from May.  Please email pictures of your posters or attach any videos or power point presentations to all that are involved in our Coffee Master Journey Class.

Activity: Find 3 interesting facts about the other Starbucks Roasting Plants (Kent Wa, Minden NV, Colombia SC, Augusta GA) and post them in a comment! 

-Jordan

Coffee Con 2013...

The 2013 Coffee Con is only 2 days away!

On Saturday, May 4th, the 2013 Consumer Coffee event "Coffee Con 2013" will be held in the Chicago area of Illinois.  Check out the link to their website and the article from Coffeecupnew.org!

Here's a link to the official website!

(Link Below)

Coffee Con Official Website

Here's a link to the article!

(Link Below)

Coffee Con 2013 Article

"Coffee Con is about the consumer and the at home enthusiasts passion for the bean. One of the coolest things about last years conference were the coffee classes. Teaching you how to take their coffee making to the next level while exposing you to some of the industries newest coffee tools and toys."

Maybe next year some of us can check this out, it sounds like an incredible time soaking in all that knowledge!

(Thanks to Maykol Villalobos for the Article)

-Jordan